The Beauty District philosophy
At Beauty District, we believe that no extraordinary story ever comes from an easy background and our project also has its background and a story to tell.
We have already introduced ourselves, but perhaps in order to understand the courage and determination behind Beauty District, we need to take a step back.
The story of our founder is the basis of our philosophy, or maybe they grew up together until the launch of this e-commerce website.
Beauty district is not just a name or a project, but the fruit of a passion born in our founder as a child, when she enjoyed applying nail varnish to the hands and feet of the whole family.
Growing up then meant specialising and becoming competent in the field through diplomas and different specialisations so as to acquire skills, experience and depth.
Passion has always done the trick, accompanying every professional gesture with stubbornness and determination.
Beauty district became the name of Oana’s beauty salon and later her personal completely natural line.
This is all a story in crescendo, when it was thought that an avant-garde project was about to take off, but like all extraordinary stories there were complications and the turning point of this story, where a drop of suffering became a sea.
Until 2021, when the story of Beauty District started again with a different interpretation and the audacity of an entrepreneur who had no desire to back down.
The plot is now new, no longer a salon, no longer its own line,
Now we are meticulous quality and ingredient selectors, exclusive distributors of products on the national territoryand personal care in the least invasive and as natural as possibleis no longer just the passion of our founder but the primary mission of MOA Srl, the company that stands behind the brand. Beauty District.
For us, presenting products that are exclusively vegan, natural, organic and not tested on animalsdoes not mean chasing the latest eco-fashion, but rather protecting the environment, taking care of our customers’ health and skin as if it were our own, with the same care and love.
Abbiamo scelto prodotti interamente vegani perché sono sicuri, perché per noi l’idratazione non è la glicerina al primo posto della composizione del prodotto, ma the effectiveness of the vitamins and minerals that our body already synthesises through the foodto ensure a well-being that starts from the inside and is enhanced on the outside of our body.
Being a Selector is a great responsibility, a journey of months and tests on ourselves first and foremost, in order to guarantee the excellence of the products offered and their proven effectiveness after application.
But when we find what might be right for us – natural, vegan, cruelty free and 100% proven to work we are confident that we can offer it to our customers with the certainty that it is an outstanding product.
Obviously having the exclusiveness of a product in the territory is an extra complication, as well as organisational, and in practice putting an anonymous product on the market is quite a risk, but if we feel that it responds perfectly to our needs, we are confident in doing so, we are taking all the risks since we know it will be a benefit for you.
It is also for this reason that youwill not find millions of products in our ecommerce.Excellence must be carefully researched and line following line, Beauty District becomes your favourite shop, and every day your shopping will be a revelation as well as a guarantee.
Our first line and a small source of pride is ONNA THERAPHY, an all-natural, fruit based line of products for hands, feet and body.
Each product sheet specifies its ingredients and the active ingredients of them.You will feel like opening a box of fruit sweets every time the product appears in all its freshness and fragrances.
The vitamins and minerals contained in fruit each have their own specific action to which our bodies respond perfectly.
The presence of stabilisers in the product is a guarantee of its authenticity.
Drinking orange juice the next day does not taste as good as freshly squeezed, which is why cosmetic stabilisers were needed to preserve the beneficial properties of the products.
We have a great story to tell you, the story of the love of simplicity but also of hard work in the pursuit for perfection.
Our passion for animals and caring for the environment, but above all the satisfaction of our customers and the trust they place in us day after day.
We don’t yet know how extraordinary the story of Beauty District can be, but we would like to find out with you!